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Introducing,
Dean Scott.

An experienced, curious, and passionate marketing and communications leader with a track record of driving sales through focused brand, content, data and product strategies.
 

  • 10 years in marketing

  • CPG management experience

  • MBA driven strategy 

Your next Associate Director of Marketing.

Established & Innovative 
MARKETING STRATEGIST

  • Conducted market research utilizing Nielsen data for consumer reports and product/packaging insight.
     

  • Created marketing plan for Electrozad to outline strategic launch of ecommerce platform, new business units, branding, and quarterly marketing objectives.
     

  • Created marketing plan for Lakeside Produce to outline strategy for marketing objectives including product launch, trade shows, advertising, and branding update. 
     

  • Developed, implemented, and tracked marketing budget for Electrozad, and Lakeside Produce.
     

  • Coordinated with internal and external stakeholders including senior leadership team, sales staff, customers, and suppliers. 

 
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EFFECTIVE LEADER

  • Led an agile marketing team for an industry leading produce company.
  • Led sales, design, editorial, and delivery teams for a monthly publication.

  • Led key decision making processes in order to evolve and grow business opportunities.

  • Established marketing technology stack to drive automation and leverage data and analytics.

 

Experienced & Passionate
BRAND
CHAMPION

  • Led brand update for Electrozad including new visual identity, logo, mission statement, and messaging.
     

  • Led brand collateral efforts for Electrozad including sales materials, vehicle branding, and branch signage.
     

  • Led brand update for Lakeside Produce including brand guidelines, product packaging, product names and marketing materials.
     

  • Led branding initiatives for the University of Windsor, the Trailer Park Boys, and numerous small businesses.
     

  • Ensured consistency of brand externally and internally for Electrozad, Lakeside Produce, Windsor Independent and Foodscrooge. 

 
 

DIGITAL MARKETING EXTRAORDINAIRE

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  • Led organic and paid social media campaigns for product launch efforts and sales promotions.
  • Analyzed campaign success metrics and optimized accordingly.
  • Monitored brand reputation and oversaw customer support inquires.
  • Collaborated with customer/supplier marketing representatives for dual campaign rollout.
  • Leveraged a host of digital marketing tools for social media and search engine optimization.
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Crafted & Curated 
MESSAGING & P.R.

  • Developed internal and external communications to communicate corporate updates, new products, and sales promotions. 
     

  • Managed content creation strategy and development of buyer personas.
     

  • Managed trade show initiatives including booking, booth development, special events, accommodations, and execution. 
     

  • Managed customer tour process including planning, set-up, and execution. 
     

  • Maintained relations with trade media, local media, and industry connections. 

 
 

CURRICULUM VITAE

Marketing Manager
Electrozad (February 2018 - Present)

  • Development of marketing budget and strategic plan 

  • Led brand development initiative to refresh logo and visual identity 

  • Managed development and planning of custom-built e-commerce website 

  • Led email marketing, public relations, promotions, and product launch initiatives ​

Marketing Manager
Lakeside Produce (July 2016 - February 2018)

  • Developed and maintained marketing budget

  • Established paid digital marketing initiatives to support new products

  • Drove event planning efforts, created custom-built exhibits for international trade shows

  • Analyzed Nielsen data for consumer reports, competitor analysis, and product insights

  • Coordinated with marketing agencies to develop brand guidelines and digital assets

  • Managed department planning of customer tours and coordinated produce samples

  • Managed product marketing initiatives and product launch

Editor-in-Chief/Publisher
Windsor Independent (December 2012 - February 2018)

  • Founded, published, and edited a community newspaper for 5+ years

  • Managed an editorial team of over 30 freelance writers

  • Managed sales, distribution, and creative design teams

  • Presented and delivered advertising campaigns to businesses and community partners

Please click here to view full resume.

EDUCATION

  • Master of Business Administration (MBA), University of Windsor (2018 - 2021)

    Completed an MBA for Managers and Professionals at the University of Windsor. Targeted at mid-career professionals, the program is optimized for students to maintain their current career.

     

  • Honours Bachelor of Arts, Communications, University of Windsor (2006 - 2010)
 

PORTFOLIO

I [worked] with Dean at Lakeside Produce, where he is considered to be a superstar and a complete pleasure to work with. He is a strong team player who brings a high level of drive and excitement to all the projects he leads. On top of this – he is a powerful collaborator and is focused on driving results. I would highly recommend him for any organization that is looking for a powerful marketing professional. 

- Calvin Wood
 

BRAND AND DIGITAL MARKETING LEADER

Lakeside Produce

I have worked with many Marketing and Communications professionals in my career. None of them have ever compared with Dean Scott. Dean combines his incredible talent for positioning issues and communications skills with an extraordinary sense of strategy and timing. Whether working company initiatives, engaging with other companies, partners or vendors for public positioning, or simply planning strategic approaches amid significant economic pressure and risk, Dean was critical to ensuring that our positioning and messaging won the day. I cannot recommend Dean enough. He is a superstar in his field.

- Ryan Bowery
 

NETWORK AND SECURITY INFRASTRUCTURE SERVICES, CONSULTANT

Electrozad